In recent years, as Chinese culinary chain brands gradually saturate the domestic market, they have begun to seek new market opportunities abroad, making overseas expansion an inevitable path. From Southeast Asia to Europe and America, the presence of Chinese cuisine is increasingly evident.

In 2023, Chinese culinary brands such as Xiabu Xiabu, Zhu Guangyu Hotpot, Fish Inn, Zhengxin Chicken, and Nonggengji opened stores overseas, marking a small peak in the overseas expansion of Chinese cuisine. The year 2023 has also been hailed as the "first year of Chinese culinary going global." Overseas expansion has become an important way for Chinese culinary enterprises to compete for new growth spaces, and the trillion-dollar overseas market is waiting to be tapped.

According to Frost & Sullivan data analysis, as of 2021, overseas Chinese culinary revenue reached USD 261.1 billion, accounting for 9.9% of the international culinary market. It is estimated that by 2026, the overseas Chinese culinary market size is expected to reach USD 409.8 billion. Compared to the overall scale of nearly RMB 3 trillion, the market potential is infinite.

On August 16, Tai Er Sour and Spicy Fish announced the opening of its first store in Indonesia, located at the Mall of Indonesia in Jakarta.

Before Tai Er Sour and Spicy Fish entered the Indonesian market, many Chinese culinary brands also officially opened their first stores in Indonesia this year, such as Jiaolezhiji, Yao Yao Sour and Spicy Fish, Yang Guofu Spicy Hotpot, Shuyi Shaoxiancao, etc. Looking back further, Zhang Liang Spicy Hotpot and Kudi both opened their first stores in Indonesia in 2023. What magic does the Indonesian market possess that attracts wave after wave of Chinese culinary enterprises to enter?

In recent years, with the steady growth of Indonesia's economy and the continuous deepening of economic and trade relations between China and Indonesia, the demand for Chinese cuisine in the Indonesian domestic market has been increasingly strong, providing a broad stage for Chinese cuisine brands and ingredient enterprises.

As the capital and largest city in Indonesia, Jakarta not only possesses a huge consumer market but also harbors unlimited business development opportunities. In Jakarta, more and more locals are beginning to try and love Chinese cuisine, and the diversification and unique flavors of Chinese cuisine just cater to the Indonesian consumers' pursuit of novel cuisines.

Furthermore, Jakarta's culinary characteristics are also unique. The culinary market here not only retains traditional Indonesian cuisine but also continuously absorbs and integrates dishes from around the world, moving towards high-quality and diversified development. The market maintains continuous growth, undoubtedly providing more market entry points and development spaces for Chinese cuisine enterprises.

To gain a direct understanding of Indonesian market demand and consumption habits, and to assist in exploring this market full of challenges and opportunities, from November 11-15, the organizing committee of Liangzhilong's China Ingredient E-commerce Festival will organize the Liangzhilong's Deep Dive into Indonesian Supply Chain & Culinary Market for Chinese Cuisine Going Global event. This event will lead domestic ingredient enterprises and chain culinary brands interested in overseas expansion to conduct in-depth inspections in Jakarta, Indonesia, connect with Indonesian political and commercial resources, understand local investment and market environments, and build an efficient channel for market research, investment inspection, and business exchanges for Chinese cuisine going global in Indonesia.

The Liangzhilong·Chinese Capital (Chinese Cuisine) Overseas Expansion to Indonesia In-depth Tour, hosted by the Indonesia-China Economic, Social, and Cultural Association and the China National Native Produce & Animal By-products Import & Export Corporation Chamber of Commerce, will also invite authoritative government and business guests from both China and Indonesia. The aim is to provide a solid guarantee for the overseas expansion of Chinese cuisine in Indonesia by rationally utilizing upper-level resources.

(First row, first from left: Qiu Changren, founder of FKS Group and the "King of Flour" in Indonesia; first row, second from left: Zhang Jinxiong, Chairman of the Indonesian Chinese General Chamber of Commerce; first row, third from left: Zhou Haoli, Indonesian Ambassador to China; first row, fourth from left: Sudelgia, Chairman of the Indonesia-China Economic, Social, and Cultural Cooperation Association)

This event plans to invite high-level government officials from both China and Indonesia, industry leaders in fisheries/food ingredients/finance, successful entrepreneurs who have ventured overseas, and industry experts. They will delve into Indonesia's endless possibilities and valuable "pitfall" avoidance experiences, understand local trade and financial policies, the food and beverage business environment, detailed rules for opening stores and factories, and connect long-term cooperation resources from various aspects to ensure a smooth overseas expansion into Indonesia.

The Liangzhilong·Chinese Capital (Chinese Cuisine) Overseas Expansion to Indonesia In-depth Tour will lead participants to visit well-known Indonesian food and beverage enterprises, comprehensively and deeply understand their business methods, customer needs, and dish characteristics, providing valuable references for overseas operations and exploring food and beverage business models that better meet market demands.

We will also visit high-quality Indonesian ingredient suppliers. Through face-to-face communication and on-site inspections, we will gain a comprehensive understanding of the actual situation of Indonesian ingredients, including their types and distribution, supply and demand relationships, market characteristics, price fluctuations, and quality control. This will help enterprises explore potential cooperation resources in ingredient procurement and investment, laying a solid foundation for ensuring stable and high-quality ingredient supply.

The main enterprises to be visited during this event include: Indofood Group, Muara Baru Fishery Port, FINNA shrimp chip enterprise, Wings Group (a food ingredient supply chain company including cold chain and logistics services), and the China-Indonesia Economic and Trade Cooperation Zone.

Indofood is the largest food group company in Indonesia and one of the leading ones in Asia, achieving impressive market performance in recent years. Among Indofood's sales products, noodles account for 35% of its sales and 88% of the entire Indonesian instant noodle market share. Its core products include regular packaged instant noodles (INDOMIE), boxed instant noodles (POPMIE), dry noodles (3AYAM), and rice vermicelli. Additionally, the company also produces flour and edible oil.

Muara Baru is Jakarta, Indonesia's largest fishery and seafood terminal, serving also as an international seafood trading port. It encompasses both traditional fishing methods and modern trade logistics operations. Here, one can gain insights into the diverse array of local seafood varieties, as well as the entire logistics system from fishing to dining tables, offering a comprehensive understanding of Indonesia's seafood supply chain system.

In many countries, the FINNA trademark of Shijia Group is virtually synonymous with shrimp chips. As Indonesia's largest shrimp chip producer, Shijia Group leads the Indonesian food production and frozen food sectors and is the largest shrimp chip supplier in Southeast Asia and globally.

Wings Group is a comprehensive and diversified food and beverage supply chain enterprise in Indonesia, integrating green fresh produce, various food ingredient distribution, specialty agricultural product sales, and restaurant management. It is dedicated to providing high-quality ingredients and services to the local food and beverage industry, enjoying considerable strength and influence locally.

The China-Indonesia Economic and Trade Cooperation Zone is located in Greater Jakarta, the capital of Indonesia, situated in the heart of the industrial corridor in East Jakarta—the Jakarta-Bandung Economic Belt. The cooperation zone boasts excellent transportation links, being 37 kilometers from Jakarta city, 60 kilometers from Soekarno-Hatta International Airport, 50 kilometers from Tanjung Priok International Port, and with an entrance/exit to the Jakarta-Bandung Expressway just 37 kilometers away. Additionally, the Jakarta-Bandung High-Speed Rail has a station near the cooperation zone.

The industrial corridor where the China-Indonesia Economic and Trade Cooperation Zone is located attracts numerous renowned enterprises from China, Japan, Korea, Taiwan (China), and other countries and regions, such as SAIC-GM-Wuling, Haier, Toyota, and Mitsubishi, demonstrating a significant industrial clustering effect.

Winning at the Starting Line for Chinese Cuisine's Overseas Expansion: Liangzhilong's In-depth Indonesia Tour Supports the Smooth Overseas Launch and Fame of Chinese Cuisine Brands.

Currently, the leader recruitment for Liangzhilong's In-depth Indonesia Tour for Chinese-funded (Chinese cuisine) Businesses is in full swing...

Currently, the event has launched an early bird discount. Participants who join before September 30 can enjoy the early bird ticket prices (based on payment time):

1. Five-star hotel: RMB 19,800;

2. Four-star hotel: RMB 16,800.
   (Prices will return to the original after October 1: Five-star hotel RMB 24,800, Four-star hotel RMB 21,800)
   The price includes the following benefits:
   Benefit 1: Round-trip international airfare (departure from Guangzhou);
   Benefit 2: 6 nights in a star-rated hotel (including breakfast);
   Benefit 3: Exclusive services throughout the trip (transportation + tour guide + translation);
   Benefit 4: Networking dinner (November 11 evening);
   Benefit 5: SIAL exhibition tickets.

Group participation hotline: 136 3232 6056