—————— Global Seafood(Shrimp)Trade Fair ——————
The 5th Liang Zhi Long Cantonese Cuisine E-Commerce Fair 2025
China Import & Export Fair Complex(Area D),Guangzhou China
21-23 June 2025
On June 18th, the 10th Guangdong International Aquatic Products Exposition 2024 and the 2nd Global Seafood (Shrimp) Trade Festival 2024 opened grandly at the Zhanjiang Olympic Sports Center. Concurrently, the Liangzhilong·2024 China Zhanjiang Cuisine Ingredient E-commerce Festival was also held.
This marked the first time the Global Seafood Trade Festival adopted a relay format between two cities. The Guangdong International Aquatic Products Exposition kicked off first with the theme of "Delicious Zhanjiang, Leading in Aquatic Products." It attracted over 700 exhibitors from around the world to showcase the latest achievements and development trends in the aquatic industry.
The innovative "one exhibition, two cities" model was a highlight of the Global Seafood (Shrimp) Trade Festival. By holding events in both Zhanjiang and Guangzhou, it allowed production enterprises, dealers, and foreign buyers and sellers to plan their schedules more reasonably while further connecting the trade ecological chains of these two key aquatic product cities. This model not only helped enhance the influence of the exhibition but also brought more choices and convenience to exhibitors and visitors, facilitating greater exchange and cooperation value for all parties.
Through deep cooperation with Liangzhilong, a leading domestic B2B ingredient brand, and the China Ingredient E-commerce Festival, this exposition leveraged the strengths of the Global Seafood (Shrimp) Trade Festival and the China Zhanjiang Cuisine Ingredient E-commerce Festival. This collaboration further broadened the range of exhibits, significantly improved service quality, upgraded the overall quality of the exposition, and strived to create a "new exhibition with new exhibitors, new visitors, new activities, a new image, and new communication."
At the exposition, exhibitors and visitors from countries and regions such as the United States, Ecuador, Malaysia, Indonesia, Vietnam, Thailand, India, Iran, and Hong Kong gathered together with representatives from over thirty provinces (autonomous regions and municipalities directly under the central government) in China to witness this grand event. More than 700 exhibitors and 4,000 buyers participated in this grand gathering to collectively purchase high-quality seafood and aquatic products and jointly explore and share the future of the aquatic industry.
At the opening ceremony, He Jiawen, Vice Mayor of Zhanjiang City, Li Zhong, President of the All-China Federation of Industry and Commerce Aquatic Products Chamber of Commerce, Chen Si, Honorary President of the All-China Federation of Industry and Commerce Aquatic Products Chamber of Commerce and President of the Zhanjiang Aquatic Products Import and Export Enterprises Association, and Zhu Changliang, Chairman of Wuhan Liangzhilong Ingredient Co., Ltd., delivered passionate speeches and jointly participated in the opening ceremony of the "10th Guangdong International Aquatic Products Exposition 2024."
Zhu Changliang, the founder of the Liangzhilong·China Ingredient E-commerce Festival and Chairman of Wuhan Liangzhilong Ingredient Co., Ltd., said, "The world looks to Zhanjiang for shrimp, and Zhanjiang's shrimp industry goes global" is a grand goal. Currently, Zhanjiang's shrimp industry already possesses three major industrial advantages: brand influence, global procurement power, and a complete and advanced industrial chain. In the future, there are four important strategic tasks: focusing on shrimp industry development, embracing digitization and intelligence, connecting the industry ecology, and learning from leading export enterprises. Liangzhilong is fortunate to participate in the organization of this exposition and hopes to take this opportunity to fully learn and cooperate, sharing the benefits of global ocean development. Of course, when conditions are ripe, we hope to learn from the Davos Forum and permanently host the World Shrimp Zhanjiang Forum.
Subsequently, ten guests jointly launched the "10th Guangdong International Aquatic Products Exposition 2024."
The exposition site was equipped with rich interactive sessions, including display and free tasting activities. Through various cooking methods such as frying, grilling, boiling, and steaming, visitors could taste a wide array of delicious aquatic delicacies on site. The exposition also showcased a series of Zhanjiang specialty products such as Zhanjiang oysters, Zhanjiang capons, and Zhanjiang pineapples, allowing visitors to experience the unique charm of Zhanjiang's culinary culture while tasting the food.
During the exposition, a series of colorful and diverse activities were held, including the 2nd (2024) Golden Pomfret Industry High-Quality Development Conference, the Caishibang Ingredient Procurement Conference, the Seafood Cooking Competition, and the Zhanjiang Consumer Assistance Product Exhibition and Fair.
Among them, the Golden Pomfret Industry High-Quality Development Conference was organized by the Golden Pomfret Branch of the China Aquatic Products Processing and Marketing Association. It aimed to thoroughly implement the national strategy of strengthening the country through marine development and promote the green development and innovative upgrading of the golden pomfret industry. At the conference, several industry experts and entrepreneurs shared the latest scientific research achievements, market dynamics, and industry development strategies of the golden pomfret industry, providing valuable industry insights and business opportunities for participants.
Zhanjiang is not only the "Capital of Chinese Shrimp" but also the "Capital of Chinese Golden Pomfret." In recent years, Zhanjiang has deeply practiced the concept of a diversified food supply and taken the development of the aquatic industry as an important means to enrich the people and promote agriculture. With the industry orientation of "Norway has salmon, and Zhanjiang has golden pomfret," starting from the entire industry chain of golden pomfret, Zhanjiang has made innovations in seedling and aquaculture to improve quality. By leveraging the new format of prefabricated cuisine, it has accelerated the marketization, digitization, foodization, and internationalization of the golden pomfret industry, carving out a unique development path for the golden pomfret industry in Zhanjiang. As a result, it has become the largest golden pomfret aquaculture base in China and was awarded the title of "Capital of Chinese Golden Pomfret."
Every three golden pomfrets in China, one comes from Zhanjiang. During this development process, approximately 100,000 people in Zhanjiang were directly involved in the entire industry chain, including seedling, feed, aquaculture processing, and circulation, indirectly driving nearly one million people in related industries. The annual output value of the industry chain reaches 10 billion yuan, making the golden pomfret industry a sunrise industry for implementing the "Hundred-Thousand-Ten Thousand Project." Golden pomfret has become the "golden fish" for fishermen to increase their income and become prosperous. Through deep cooperation with the Global Seafood (Shrimp) Trade Festival in Guangzhou, it not only allows a comprehensive range of ingredient categories from the Liangzhilong·China Ingredient E-commerce Festival to participate in Zhanjiang, enriching the types of exhibits at the aquatic exposition, but also enables leading local shrimp enterprises in Zhanjiang to more easily enter high-quality comprehensive B2B ingredient expositions through cooperation, continuously maintaining their leading position in the "shrimp" industry.
Since its inception in 2014, the Guangdong International Aquatic Products Exposition has undergone ten years of refinement and has become an important platform for showcasing the latest technologies, achievements, and trends in the aquatic industry. It is not only a grand event for global aquatic industry professionals to exchange and cooperate but also a significant force driving the high-quality development of the aquatic industry in Zhanjiang and Guangdong. It has made important contributions to realizing "buying from the world, selling to the world" for Zhanjiang and even China's aquatic industry. It provides strong platform support for Zhanjiang to manage the ocean, develop marine farming, build offshore mariculture farms, create a "blue granary," and practice the concept of a diversified food supply.
———— Organizers ————
China Aquatic Products Processing and Marketing Alliance (CAPPMA)
China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA)
———— Co-organizer ————
Global Seafood Alliance (GSA)
———— Show Management ————
Guangzhou Shihedao Network Technology Co., Ltd
Contact:
Ms. Rachel Chen | Mobile: +86 136 3232 6056
Email: Rachelchen@globalseafoodex.com
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