On June 20th, following the successful conclusion of the 10th Guangdong International Aquatic Products Exposition, the 2nd Global Seafood (Shrimp) Trade Festival 2024 and Liangzhilong·4th China Cantonese Cuisine Ingredients E-commerce Festival 2024 grandly opened at the Guangzhou Canton Fair Complex, District D.

The innovative "one exhibition, two cities" model is a highlight of this Global Seafood (Shrimp) Trade Festival. By holding events in both Zhanjiang and Guangzhou, the exhibition focuses on aquatic products and the internationalization of Chinese cuisine, enabling production enterprises, distributors, and foreign buyers and sellers to plan their schedules more effectively and further connecting the trade ecosystems of these two key aquatic product cities.

Relying on Cantonese prefabricated meal ingredients, Liangzhilong·China Cantonese Cuisine Ingredients E-commerce Festival, together with the Global Seafood (Shrimp) Trade Festival, has deeply collaborated with Zhanjiang, the city of aquatic products, further consolidating the status of these exhibitions as leading professional ingredient supply chain events for aquatic products, especially shrimp.

In terms of internationalization and global trade, the exhibition has opened a new chapter. The 2nd Global Seafood (Shrimp) Trade Festival 2024 and Liangzhilong·4th China Cantonese Cuisine Ingredients E-commerce Festival 2024 attracted over 600 exhibitors from different countries and regions worldwide. Featured seafood products, especially shrimp, from more than ten countries such as Ecuador, Thailand, Indonesia, Vietnam, Australia, Russia, Argentina, Canada, Sweden, and Iceland, were all presented at the exhibition.

Liangzhilong·4th China Cantonese Cuisine Ingredients E-commerce Festival 2024 exhibited over 10,000 high-quality and popular ingredients, including various aquatic (seafood) products, poultry products, high-end beef and mutton, pork and other fresh meat cuts, prefabricated meal ingredient series, refined aquatic product ingredient series, seasoned and flavored foods, ingredient processing, storage, and packaging equipment and facilities, etc.

Apart from product exhibitions, the exhibition also stood at the forefront of the domestic shrimp industry in terms of industry trend discussions, linking the industry ecosystem and hosting heavyweight forums, conferences, competitions, and other events. It brought the latest aquaculture technologies and food industry dynamics, and on-site training courses for the internationalization of Chinese cuisine helped domestic aquatic product and food enterprises move more smoothly onto the international stage and explore broader markets.

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At the opening ceremony, Cao Derong, President of the China Food and Native Produce Import and Export Chamber of Commerce, Cui He, President of the China Aquatic Products Processing and Marketing Association, JonAnn Flemings, Director of USDA Agricultural Trade Office Guangzhou, José Antonio Camposano, Chairman of the Ecuadorian Aquaculture Association, and Zhu Changliang, Founder of Liangzhilong·China Ingredients E-commerce Festival and Chairman of Wuhan Liangzhilong Ingredients Co., Ltd., delivered speeches respectively, congratulating the grand opening of the 2024 Global Seafood (Shrimp) Trade Festival. Representatives from exhibition delegations from multiple countries and regions such as Ecuador, Chile, Peru, and Thailand attended the event.

Cao Derong, President of the China Food and Native Produce Import and Export Chamber of Commerce

Cui He, President of the China Aquatic Products Processing and Marketing Association

JonAnn Flemings, Director of USDA Agricultural Trade Office Guangzhou

osé Antonio Camposano, Chairman of the Ecuadorian Aquaculture Association

Zhu Changliang, Founder of Liangzhilong·China Ingredients E-commerce Festival and Chairman of Wuhan Liangzhilong Ingredients Co., Ltd., 

At the exhibition site, the China Food and Native Produce Import and Export Chamber of Commerce officially established the Ingredient Supply Chain Branch and held an unveiling ceremony. The branch will focus on absorbing leading enterprises in the domestic ingredient sector involved in processing, circulation, and trade, expanding its membership, continuing to serve as a bridge between the government and enterprises, and creating advantages in platforms and channels for trade and circulation. On the one hand, it aims to take the internationalization of Chinese cuisine as its focus, open up new channels for Chinese cuisine ingredients to go overseas, and bring new overseas development opportunities to domestic ingredient enterprises; on the other hand, it actively coordinates and promotes the facilitation and standardization of ingredient import trade, ensuring and enhancing the quantity and quality of domestic ingredient consumption.

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Focusing on the three hot topics of aquatic products, condiments, and prefabricated meal exports, this Global Seafood (Shrimp) Trade Festival featured six highly professional thematic forum summits. Representatives from institutions such as the Food and Agriculture Organization of the United Nations (FAO), the Ecuadorian Aquaculture Chamber of Commerce, the Thai Shrimp Association, the Chinese Academy of Fishery Sciences, and the Institute of Hydrobiology, Chinese Academy of Sciences, were present to analyze the industry format, engage in deep exchanges, and jointly explore new trends for future development.

The 2nd Deep-Sea Aquaculture Seafood Market Summit

The 2nd Deep-Sea Aquaculture Seafood Market Summit brought together scientific research institutions, experts and scholars, operators and construction units of deep-sea aquaculture platforms, as well as invited representatives from the circulation and restaurant sectors. Together, they explored the future development path of deep-sea aquaculture, aimed to enhance the new marine productive forces, and promote the further upgrading of marine aquaculture. At the summit, Zhu Changliang, the founder of Liangzhilong·China Food Ingredients E-commerce Festival, Guan Changtao, the chief scientist of the National Seawater Fish Industry Technology System, and Luo Dan, the editor-in-charge of Aquaculture Frontier, delivered speeches respectively. The guests discussed various aspects such as the current situation and development trends of China's deep-sea aquaculture, challenges and prospects of aquaculture equipment application, market application sharing, investment opportunities and growth.

Snow Brand · The 2nd Pre-cooked Food Export Forum

As a product track that has emerged in China in recent years, pre-cooked food is deeply loved by the domestic and international food and beverage industry for its convenience and rich flavors. The Pre-cooked Food (Nansha) Export Base in the Guangdong-Hong Kong-Macao Greater Bay Area, an important window for promoting Chinese cuisine to the world, hosted the 2nd Pre-cooked Food Export Forum and pre-cooked food export training courses. Experts at the scene conducted in-depth analysis of professional knowledge such as ingredient export credit, and provided customized training courses for pre-cooked food export enterprises. The sharing session and small-scale training courses on the pre-cooked food export section were well-received by exhibitors.

Establishment Ceremony of the Ingredient Supply Chain Branch of China Food and Native Produce Import and Export Chamber of Commerce

The Establishment Ceremony of the Ingredient Supply Chain Branch of China Food and Native Produce Import and Export Chamber of Commerce was attended by guests from various sectors of the food and beverage import and export industry. The ceremony went through the establishment procedures of the Ingredient Supply Chain Branch and held the Original Forum on Seafood, Aquatic Products, and Ingredient Import and Export. The establishment of the Ingredient Supply Chain Branch is another hallmark of the vigorous development of China's ingredient supply chain industry. It will effectively promote close cooperation between the government and enterprises, facilitate the internationalization of Chinese cuisine, and optimize the import and export trade environment for ingredients.

The 13th Shrimp Industry Development Conference

This conference was co-hosted by the China Aquatic Products Processing and Marketing Association and the ASEAN Aquaculture Technology "One Belt One Road" Joint Laboratory. The conference conducted two days of in-depth exchanges focusing on the global shrimp industry development trends and new technologies and models for shrimp farming. At the opening ceremony and main forum presided over by Wang Xueguang, Vice President and Secretary-General of the China Aquatic Products Processing and Marketing Association, Shirlene Maria Anthonysamy, FAO fisheries officer and project leader of GLOBEFISH, Cui He, President of the China Aquatic Products Processing and Marketing Association, He Jianguo, chief scientist of the National Shrimp and Crab Industry Technology System, and Kong Jie, researcher at the Yellow Sea Fisheries Research Institute of the Chinese Academy of Fishery Sciences, shared insights on the new global shrimp industry landscape.

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The exhibition showcased new and popular products continuously, reproducing the grand event of Cantonese cuisine and meal ingredients. To adapt to the diversification of consumer demand, Guangdong's food and beverage industry is also constantly innovating and upgrading. Innovation in the food and beverage industry not only requires a return to quality ingredients but also necessitates continuous innovation in dishes and a stable supply chain, which are the core competitiveness of modern food and beverage. Such competitiveness also requires empowerment through industry ecosystem interaction platforms like exhibitions.

The 2nd Global Seafood (Shrimp) Trade Festival 2024 and Liangzhilong·4th China Cantonese Cuisine Ingredients E-commerce Festival 2024 welcomed over 600 branded exhibitors bringing more than 10,000 high-quality ingredients for exhibition, including Liangzhilong's crayfish, lotus root balls, Han shrimp, Synear's shrimp dumplings, Fuchang's crispy pork, Chaoshang's beef balls, Biaoye's eco-friendly tableware, Xiaxing's霸王chicken cutlet, Yuyang's lamb cutlet, Tianhe's wasabi, Furongzui's potato chips, and Dingchuan's fruit juice. Many star products from renowned brands converged at the Cantonese Cuisine Ingredients E-commerce Festival exhibition site, providing ample opportunities for professional visitors invited by the exhibition organizers. At the same time, professional Chinese cuisine internationalization service institutions at the exhibition site helped ingredient and food and beverage enterprises open up new channels and explore new markets.

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This year's exhibition has joined forces with more food and beverage industry organizations, including the Guangdong Provincial Catering Services Industry Association, the Guangdong Provincial Hubei Chamber of Commerce, the Guangdong Provincial Hunan Chamber of Commerce, the Guangzhou Culinary Association, the Guangzhou Food Enterprise Association, the Guangzhou Aquatic Products Chamber of Commerce, and the Panyu District Frozen Food Industry Association, all of which will collaborate with their member enterprises to visit the exhibition in groups.

Leading wholesale markets and frozen food markets in Guangdong have also organized group participation and visits. Guanghong Food Group's Frozen Food Trading Center, Huangsha Aquatic Products Trading Market, and Global Aquatic Products Trading Market have led market merchants to visit the exhibition site, helping them better explore new channels, connect with new business opportunities, and find higher-quality source ingredient suppliers.

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During the exhibition, exciting culinary competitions will also be held successively. The 2024 Guangdong-Hong Kong-Macao Greater Bay Area Char Siu Competition will feature Guangdong-style char siu for culinary demonstrations. The Liangzhilong·2024 "Kiss Garlic" Cup China Artistic Seafood Presentation, Artistic Cold Dishes, and Artistic Japanese Cuisine Competition will showcase the artistic attainments of top chefs, highlighting knife skills and plating techniques.

The 2nd Global Seafood (Shrimp) Trade Festival 2024 will continue until June 22nd. The "Reshaping the Value Chain · Enabling Prefabricated Meals" themed 2nd Aquatic Ingredient Sustainable Development Conference, the Guangdong-Hong Kong-Macao Greater Bay Area Cantonese Dim Sum Master Chef Competition themed around Cantonese dim sum, and the International Condiment Innovation Flavor Tasting Competition showcasing the latest flavor conditioning solutions and products will also be held in the coming days.

With the "one exhibition, two cities" format, this event aims to create a top-tier industry grand gathering. Let us seize the opportunity of the 2nd Global Seafood (Shrimp) Trade Festival 2024 to deeply focus on industrial development, embrace digitization and intelligence, dare to link the industry ecosystem, learn from leading export enterprises, share the benefits of global ocean development, jointly enhance the influence of the exhibition in the fields of Chinese cuisine internationalization and seafood and aquatic products, and help Chinese ingredient enterprises better fulfill their mission of high-quality development.